Privacy Policy

Last Updated: November 13, 2025

1. Introduction

Welcome to Ruckaroo. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, website, and related services (collectively, the "Service").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Service. By using the Service, you consent to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Personal Information

When you register for an account, we may collect personal information that you voluntarily provide, including:

  • Name and username
  • Email address
  • Profile picture
  • Age and date of birth
  • Gender
  • Physical characteristics (height, weight)
  • Fitness goals and preferences

2.2 Activity and Performance Data

When you use Ruckaroo to track your rucking activities, we collect:

  • GPS location data and route information
  • Distance, duration, pace, and elevation
  • Weight carried during rucks
  • Heart rate and other health metrics (if connected to wearable devices)
  • Photos and captions you upload
  • Performance statistics and achievements

2.3 Device Information

We automatically collect certain information about your device, including:

  • Device type and model
  • Operating system and version
  • Unique device identifiers
  • Mobile network information
  • IP address
  • Browser type and version

2.4 Usage Information

We collect information about how you interact with the Service:

  • Pages viewed and features used
  • Time spent on the app
  • Clicks, scrolls, and other interactions
  • Search queries and preferences
  • Crash reports and error logs

2.5 Social and Community Data

If you interact with social features, we collect:

  • Comments, likes, and reactions
  • Followers and following relationships
  • Challenge participation and leaderboard data
  • Messages and communications with other users

2.6 Payment Information

If you purchase a subscription or premium features, payment information is collected and processed by third-party payment processors. We do not store your complete credit card information on our servers. We may receive transaction details such as purchase date, amount, and subscription status.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide and Maintain the Service: To deliver core functionality, track your activities, and display your performance data
  • Personalization: To provide AI-generated captions, coaching insights, and personalized recommendations based on your activity and preferences
  • Social Features: To enable you to share content, participate in challenges, and connect with other users
  • Communication: To send you notifications, updates, and respond to your inquiries
  • Analytics and Improvement: To analyze usage patterns, improve our Service, and develop new features
  • Safety and Security: To protect against fraud, unauthorized access, and other security issues
  • Legal Compliance: To comply with legal obligations and enforce our Terms of Use
  • Marketing: To send you promotional materials and information about new features (with your consent)

4. AI and Automated Processing

Ruckaroo uses artificial intelligence and machine learning to enhance your experience:

  • Caption Generation: We analyze your photos and activity data to generate engaging captions
  • Coaching Insights: We process your performance data to provide personalized training recommendations
  • Nutrition Advice: We analyze your activity levels to suggest nutrition guidance
  • Pattern Recognition: We identify trends in your performance to help you improve

Your data may be processed by third-party AI service providers. We ensure that these providers maintain appropriate security and privacy standards.

5. How We Share Your Information

We may share your information in the following circumstances:

5.1 With Other Users

Information you choose to share publicly (profile, photos, activities, achievements) will be visible to other users based on your privacy settings.

5.2 Service Providers

We share data with third-party service providers who perform services on our behalf:

  • Cloud hosting and storage providers
  • Analytics and monitoring services
  • AI and machine learning platforms
  • Payment processors
  • Customer support tools
  • Marketing and email platforms

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5.4 Legal Requirements

We may disclose your information if required by law, to protect our rights, or to comply with legal processes such as court orders or subpoenas.

5.5 With Your Consent

We may share your information for other purposes with your explicit consent.

6. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy. Specifically:

  • Account information is retained while your account is active
  • Activity data is retained to maintain your historical records and progress
  • After account deletion, we may retain certain information for legal, security, or business purposes
  • Aggregated and anonymized data may be retained indefinitely for analytics

7. Data Security

We implement industry-standard security measures to protect your information:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security assessments and updates
  • Employee training on data protection
  • Monitoring for security threats and vulnerabilities

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, but we continuously work to improve our security practices.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Opt-Out: Opt out of marketing communications and certain data processing
  • Restriction: Request restriction of how we process your information
  • Object: Object to certain types of data processing

To exercise these rights, contact us at hello@ruckbuddy.app. We will respond to your request within the timeframe required by applicable law.

9. Location Data and GPS

Ruckaroo uses GPS and location services to track your rucking routes and activities. You can control location permissions through your device settings:

  • Always Allow: Enables background tracking for accurate activity recording
  • While Using: Only tracks location when the app is open
  • Never: Disables location tracking (core features will be limited)

Location data is used to map routes, calculate distance and pace, and provide location-based features. You can choose to make your routes public or keep them private in your privacy settings.

10. Third-Party Services and Links

Our Service may contain links to third-party websites, services, or integrations (such as social media platforms, wearable device apps, or payment processors). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

When you connect third-party services (e.g., Apple Health, Google Fit), you authorize us to access certain data from those services according to their terms and your permissions.

11. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Users between 13 and 18 must have parental or guardian consent to use the Service. If we discover that we have collected information from a child under 13 without verification of parental consent, we will delete that information promptly.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information
  • Right to opt out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at hello@ruckbuddy.app.

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

  • Right to access, rectify, or erase your personal data
  • Right to restrict or object to data processing
  • Right to data portability
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory authority

Our legal bases for processing your information include:

  • Performance of a contract (providing the Service)
  • Consent (for optional features and marketing)
  • Legitimate interests (improving the Service, security)
  • Legal obligations (compliance with laws)

14. Do Not Track Signals

Some browsers support "Do Not Track" signals. Currently, our Service does not respond to Do Not Track browser signals or mechanisms. However, you can control tracking through your device settings and privacy controls within the app.

15. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We take appropriate measures to ensure your information remains protected in accordance with this Privacy Policy, including using standard contractual clauses approved by regulatory authorities.

16. Marketing Communications

We may send you marketing communications about new features, promotions, and updates. You can opt out of marketing emails by:

  • Clicking the "unsubscribe" link in any marketing email
  • Adjusting your notification preferences in the app settings
  • Contacting us at hello@ruckbuddy.app

Even if you opt out of marketing communications, we will still send you essential service-related notifications.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. For significant changes, we may provide additional notice through the app or by email. Your continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

18. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: hello@ruckbuddy.app

We will respond to your inquiry within a reasonable timeframe as required by applicable law.

19. Your Consent

By using Ruckaroo, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of the Service.