Privacy Policy

Effective Date: January 1, 2025

Last Updated: July 4, 2026

1. Introduction

Ruckaroo ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Email address, display name, profile photo
  • Profile Data: Age, gender, weight, height, fitness level, dietary preferences
  • Activity Data: Ruck entries, distances, durations, locations, photos, notes
  • Communications: Messages sent to our support team or AI assistant

2.2 Information Collected Automatically

  • Device Information: Device type, operating system, unique device identifiers
  • Usage Data: App features used, session duration, interaction patterns
  • Health Data: With your permission, data from Apple Health or Google Fit

2.3 Information from Third Parties

  • Authentication Providers: If you sign in via social login, we receive basic profile information
  • Analytics Services: Aggregated, anonymized usage statistics

3. How We Use Your Information

We use collected information to:

  • Provide and maintain the App's services
  • Calculate and track your fitness metrics and progress
  • Personalize your experience and AI recommendations
  • Send notifications about your activity and achievements
  • Improve our services and develop new features
  • Respond to your requests and provide customer support
  • Comply with legal obligations

4. Data Sharing and Disclosure

4.1 We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties.

4.2 Service Providers

We may share information with trusted service providers who assist us in operating the App, including:

  • Cloud hosting providers (AWS)
  • Analytics services
  • Customer support tools

4.3 Legal Requirements

We may disclose information if required by law or to protect our rights, safety, or property.

4.4 Social Sharing

If you choose to share ruck entries publicly, the shared information becomes visible to others.

5. Data Storage and Security

5.1 Storage Location

Your data is stored on secure servers in the United States using Amazon Web Services (AWS).

5.2 Security Measures

We implement industry-standard security measures including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure authentication via AWS Cognito
  • Regular security audits and updates
  • Access controls and monitoring

5.3 Data Retention

  • Active account data is retained while your account is active
  • Account deletion requests are processed within 30 days of a verified request
  • Anonymized analytics data may be retained indefinitely

6. Your Rights and Choices

6.1 Access and Export

To request a copy of your data, contact us at privacy@ruckaroo.app. We will respond within 30 days.

6.2 Correction

You can update your profile information through the App settings.

6.3 Deletion

To request deletion of your account and associated data, contact us at privacy@ruckaroo.app. We will respond within 30 days. Note that some information may be retained as required by law.

6.4 Marketing Communications

You can opt out of promotional communications through the App settings.

6.5 Health Data Permissions

You can revoke health data access through your device settings at any time.

7. Children's Privacy

The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

8. International Users

If you access the App from outside the United States, your information may be transferred to, stored, and processed in the United States.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes through the App or by email.

10. Contact Us

For privacy-related questions or concerns, contact us at:

11. California Privacy Rights

California residents have additional rights under the CCPA, including the right to know what personal information is collected and the right to request deletion.

12. GDPR Rights (EU Users)

EU users have rights under GDPR including access, rectification, erasure, restriction, portability, and objection. To exercise these rights, contact us at privacy@ruckaroo.app.